With our Infinite Possibilities positioning firmly established, we set about exploring new ways of proving Infinite Possibilities and building on La Trobe’s presence in the marketplace.
A little while ago we began to think about what makes some brands remarkable. We embarked on a some research and found that in our minds, the brands we found remarkable shared some common traits. This booklet begins our journey and our thinking into what makes brands remarkable for audiences the world over. It is the beginning of a conversation we’d like to share with the business and creative communities, our clients and our peers.
We were excited to be given the opportunity to develop the brand identity and promotional material for the Rick Poynor Lecture on Design Thinking and Critical Design. Rick Poynor is one of the world’s leading design critics and commentators on graphic design, design thinking and its impact on business and cultural identity.