Since 2005 we have been a branding partner of eLetter Solutions, a key direct marketing arm of Australia Post. Over this time we have worked strategically with eLetter on positioning and implementing all their communications – culminating in the relaunch of their brand into the marketplace in 2009.
Creating an iconic brand language that will make a statement in Melbourne’s bayside area was our challenge.
Writing a brand strategy that influenced the naming, identity and eventually sales of these apartments was at the core of our task. The Adesso brand identity came to life online, in print and in a branded environment which worked to create a sense of place around the newly created apartment complex.
With our Infinite Possibilities positioning firmly established, we set about exploring new ways of proving Infinite Possibilities and building on La Trobe’s presence in the marketplace.