Port Melbourne
VIC 3207
Australia
2010 Campaign Brand
With our Infinite Possibilities positioning firmly entrenched in the psyche of La Trobe University staff, students and its prospective audience, we set about exploring new ways of proving Infinite Possibilities and building on La Trobe’s presence in the marketplace.
Remarkable
A little while ago we began to think about what makes some brands remarkable. We embarked on a some research and found that in our minds, the brands we found remarkable shared some common traits. This booklet begins our journey and our thinking into what makes brands remarkable for audiences the world over. It is the beginning of a conversation we’d like to share with the business and creative communities, our clients and our peers.
AGDA Rick Poynor Lecture
We were excited to be given the opportunity to develop the brand identity and promotional material for the Rick Poynor Lecture on Design Thinking and Critical Design. Rick Poynor is one of the world’s leading design critics and commentators on graphic design, design thinking and its impact on business and cultural identity.
Vencorp Vision 2030
VENCorp’s 2030 vision was realised within this document – an update to the first 2030 document produced by TANK. We were engaged to photograph the various locations which appear within , as well as art direct, design and produce this flagship document for Victoria’s energy leader.
St Josephs College Calendar & Diaries
Asked to interpret the 2009 year for the College’s students, we looked back into the school’s history for inspiration and found some powerful imagery which lent a meaningful texture to both the suite of calendar and diaries.
Vine Cafè Bar & Larder
How do you stand out in a sea of eateries within Melbourne’s CBD? How do you offer that clear point of difference. That was the challenge put to us by Vine.
Embracing our client’s desire to uniquely capture the winery experience within the cityscape, the essence of our brand identity and visual language evoked both the simple pleasure of wonderful food, as well as that lovely feeling of sipping a fine glass of wine.