A little while ago we began to think about what makes some brands remarkable. We embarked on a some research and found that in our minds, the brands we found remarkable shared some common traits. This booklet begins our journey and our thinking into what makes brands remarkable for audiences the world over. It is the beginning of a conversation we’d like to share with the business and creative communities, our clients and our peers.
We were excited to be given the opportunity to develop the brand identity and promotional material for the Rick Poynor Lecture on Design Thinking and Critical Design. Rick Poynor is one of the world’s leading design critics and commentators on graphic design, design thinking and its impact on business and cultural identity.
Asked to interpret the 2009 year for the College’s students, we looked back into the school’s history for inspiration and found some powerful imagery which lent a meaningful texture to both the suite of calendar and diaries.