Archive for the ‘Social Media’ Category
Twitter Research
Zoe Coombe | 20.05.2009
It’s important to know what’s going on and you can’t have an opinion about something until you’ve experienced it. So for the next month all Tanksters are test driving Twitter.
Tags | experiment, research, social, twitter
Categories | Digital, Social Media, Tank
Enough is enough.
Jim Antonopoulos | 13.03.2009
We were recently approached by what some may deem a ‘dream client’ – a client which would offer us to do some work that would be noticed by Victoria’s general public, a brief which allowed us to be both creative and strategic and an opportunity to really shape Melbourne’s cultural and creative landscape.
We opted out.
As I read through the section on requirements, I held back the laughter, as I read through the shopping list of deliverables – we were expected to provide creative executions of a complete state-wide brand campaign together with the standard response, unpaid, in five days.
I understand the needs of organisations and the need to be clever about the choice in supplier, although taking part in unpaid, competitive pitching where the agency submits ideas (creative or strategic) for no fee in competition with other agencies, is not a practice we believe is fair or reasonable, for agency or client alike.
The main reason is that we believe that our potential clients aren’t receiving the best possible solution in a free pitch scenario. In most cases the timeframe to deliver is unrealistic, meaning the work is rushed, and the brief and needs of the organisation aren’t completely captured in the documentation supplied, leading to the work being judged for cosmetic reasons alone.
The journey we take our clients on is as important as the final solution, and we have always ensured that this journey is productive, collaborative and rewarding for all; it also ensure that the creative solution is ultimately solving the communication , marketing and business issues at play.
WIth all of this in mind, we’ve put together a small A3 poster titled ‘Free pitching is like licking all the chocolates in a box…’ for anyone who supports this effort to stamp free and predatory pitching out of our industry.
Download our anti-freepitching poster here.
Learn more about AGDA’s stance on free pitching here.
Tags | agda, freepitching
Categories | Advertising, Branding, Digital, Found, Graphic design, Illustration, Inspirational, Photography, Social Media, Strategy, Tank, Video
Two cameras on a park bench.
Jim Antonopoulos | 2.03.2009
Here’s a great little social experiment.
Leave two camera’s tied to a park bench one morning and return that night to collect them. Develop the film and …
A great way to humanise an organisation and get one’s customers to generate stories, images and narratives that are meaningful to them.
Tags | camera, experiment, glamour, newyork, ny, social
Categories | Branding, Social Media, Strategy
Viral.
Jim Antonopoulos | 20.02.2009
“OK, do something viral, now”
A viral idea doesn’t come easy – for a user to click the ’send to a friend’ button or to turn around and say to colleagues “hey, look a this”, takes something special.
As part of any digital strategy a brand must look at how the idea will move through the audience (viral) and how long the user will spend on their site (stickiness).
This digital experience for a brand of hair products does both really well – it is engaging enough to spend more than the average time on the site, and has instant viral appeal where users can both interact with it by uploading their own photograph or send it on to a friend – not to mention blog about it!
The idea is simple, as are all great ideas – get 100 girls in a room (OK not so simple), divide the room in two halves representing a ‘yes’ vote and a ‘no’ vote and project images of men so the girls can vote by moving from side of the room to the other.
A running commentary and product showcase wraps it up a nice little bow.
Simple.
Visit the Axe 100 Girls site here.
Tags | axe, hair, viral, website
Categories | Advertising, Branding, Digital, Found, Social Media, Strategy
Victorian fires.
Jim Antonopoulos | 10.02.2009
Please give what you can to the Australian Red Cross here.
Learn about the devastating bush fires here.
Tags | australia, bushfires, victoria
Categories | Advertising, Branding, Digital, Found, Graphic design, Illustration, Inspirational, Photography, Social Media, Strategy, Tank, Video