Archive for April, 2009
Nike, Onwards by James Jarvis
Jim Antonopoulos | 28.04.2009
It’s an ad, but it’s not an ad.
It’s subtle, relevant, creative, engaging and unobtrusive.
And it’s also a sign of a client who is truly bold and brave.
It’s branded content and I love it.
Too many times clients create stuff, more and more stuff that has [bigger and bigger] logos on them and are obviously ‘branded’. Let’s not forget this old chestnut, ‘consistent’. Consistent with what?
Here is a Nike-sponsored video that communicates the simple enjoyment of jogging. Why would any brand want to communicate anything else?
When was the last time you visited Nike?
AGDA Poster Annual
Jim Antonopoulos | 28.04.2009
The AGDA poster annual call for entries is now open so team up, chalk up, sharpen up – do what you have to do and submit your poster entries. Collaborations are more than welcome as is a hands-on approach.
We just received a limited edition set of the call for entries posters from the press this morning, drop me a line if you’d like more information or if you’d like to get your hands on one.
Tags | agda, graphicdesign, poster
Categories | Tank
Tim Simmons, photographer
Jim Antonopoulos | 27.04.2009
The stunning and surreal photography of London-based Tim Simmons.
Tags | Photography, tim simmons
Categories | Photography
Can design save the newspaper?
Jim Antonopoulos | 24.04.2009
Can anything save newspapers? They should be free, tabloid, local, smaller, niche, opinion-driven – you name it, people are thinking about how the newspaper can be saved.
Here is a great talk by Polish newspaper designer, Jacek Utko who’se award-winning work has provided profits and circulation for many European newspapers.
One of the great realisations of this talk is that designers must be involved in the process from ‘the very beginning to the very end’ a simple common-sense approach which is widely ignored in many agencies.
Enjoy this great talk.
Tags | design, europe, european design, newspaper, ted, Video
Categories | Graphic design, Inspirational, Video
Press check.
Jim Antonopoulos | 17.04.2009
Some photos of a recent job on the press.
Tags | Photography, press
Categories | Graphic design, Photography, Tank