Some things I learnt today / 01
Jim Antonopoulos | 16.12.2008
I believe that every day is filled with little lessons that shape who we are professionally and personally – I’d like to capture these lessons right here in an ongoing post called ‘Some things I learnt today’. They’re brief, blue-sky and only my opinion at the end of the day, so take them at face value.
- A concept is not a layout.
- A layout is not a concept.
- A concept is an idea.
- If you don’t get the idea from a sketch, the idea isn’t as strong as you think.
- People are funny little things.
- Research is an integral part of the design process.
- Strategy is an integral part of the design process.
- Research and strategy are billable.
- A boutique brand is still a brand.
Photograph: The staff at Melbourne’s Press Club in action.
Tags | advice, creative, design, ideas, learnings, Strategy
Categories | Graphic design, Inspirational, Strategy, Tank