Posts Tagged ‘Advertising’
Some of the books, mags and websites that keep us inspired
chrisevans | 20.05.2010
BOOKS:
How To Be a Graphic Designer, Without Losing Your Soul Adrian Shaughnessy
No Logo Naomi Klein
It’s not how good you are, it’s how good you want to be Paul Arden
On Brand Wally Olins
Profile Pentagram
Life Style Bruce Mau
Soak, Wash, Rinse, Spin Tolesson Design
Ogilvy on Advertising David Ogilvy
MAGS:
IdN International designers’ Network
Australian Creative
Creative Review
Desktop
Grafik The Magazine for Graphic Design
Eye The International Review of Graphic Design
Monocle
Inside
SITES:
Tags | Advertising, blog, Branding, creative, design, Graphic design, graphicdesign, inspiration, Inspirational, reading, website
Categories | Advertising, Branding, Digital, Found, Graphic design, Illustration, Inspirational, Video
Why disruptive ideas are important.
Jim Antonopoulos | 26.06.2009
John Hunt, Worldwide Creative Director of TBWA, in a series of four videos talks about disruptive ideas.
Tags | Advertising, brand, Branding, ideas, Strategy
Categories | Advertising, Branding, Digital, Featured, Strategy, Tank, Video
Fitness First outdoor
Jim Antonopoulos | 15.03.2009
Here is a clever piece of out of home creative for Fitness First by a creative agency out of The Netherlands, N=5.
On-brand, has the customer in mind, doesn’t over-promise, no fluff and funny.
Tags | Advertising, Digital, experience, ooh, outofhome
Categories | Advertising, Branding, Digital, Found
Has advertising come a long way?
Jim Antonopoulos | 8.02.2009
I completed the RMIT Advertising degree in the 90s and left with a love of the ability to convey a message with the written word and art directed image.
In our copywriting lectures we were guided towards the ‘craft of copywriting’ where we would engage the reader with a narrative and focus on a single-minded truth.
In our art direction lectures we were guided towards ‘crafting an image’ be it photography, illustration or a composition of both to work with the writing and convey an emotional response leading to a call to action.
Seeing these ads makes me wonder how the above can be misconstrued.
Thanks Chris for the images.
Tags | Advertising, archives, camel, lysol
Categories | Advertising, Found
Eyebrows
Jim Antonopoulos | 28.01.2009
I was sent this, the follow-up to Cadbury’s brilliant Gorilla ad, of which many feel will raise some eyebrows (pun intended).
Here are a few thoughts as to why I think it’s just as brilliant as the Gorilla ad:
1. The brief is ‘Joy’ – simple and broad.
2. It has cut-through appeal, it is like nothing else.
3. It will be analysed and over-analysed by industry blogs.
4. People will share it, it’s fun.
5. People will try it and mock it.
6. It’s about the joy of chocolate ie. the joy of life. Cadbury will begin to own the concept of simple feeling joyous. Not a bad strategy at all, open to an infinite number of possibilities.
7. It’s simple and true.
Visit the Cadbury Eyebrows Facebook page here
Tags | Advertising, cadbury, chococlate, Strategy, Video
Categories | Advertising, Branding, Social Media, Strategy, Video