Posts Tagged ‘cadbury’
Eyebrows
Jim Antonopoulos | 28.01.2009
I was sent this, the follow-up to Cadbury’s brilliant Gorilla ad, of which many feel will raise some eyebrows (pun intended).
Here are a few thoughts as to why I think it’s just as brilliant as the Gorilla ad:
1. The brief is ‘Joy’ – simple and broad.
2. It has cut-through appeal, it is like nothing else.
3. It will be analysed and over-analysed by industry blogs.
4. People will share it, it’s fun.
5. People will try it and mock it.
6. It’s about the joy of chocolate ie. the joy of life. Cadbury will begin to own the concept of simple feeling joyous. Not a bad strategy at all, open to an infinite number of possibilities.
7. It’s simple and true.
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Tags | Advertising, cadbury, chococlate, Strategy, Video
Categories | Advertising, Branding, Social Media, Strategy, Video