Port Melbourne
VIC 3207
Australia
The Vale Naming & Brand Development
Creating a name and brand identity for a location allows you to both capture the essence of that location’s history, as well as influence its future. A name and identity were created for this apartment complex in Melbourne’s south-east, coming together in marketing and sales collateral.
Media Kit 2009
Adshel Australia / New Zealand
The 2009 Media Kit acted as the centrepiece in Adshel’s 12 month roll out of their revitalised brand identity.
A series of booklets which communicate Adshel’s product offering and credentials to the advertising and media industries were produced around the key proposition of ’making outdoor count’ – ensuring the brand continually works hard to remain accountable in such a competitive market category.
Revitalising the La Trobe University brand
TANK was approached to devise an international branding program for
La Trobe University with a core aim to revitalise the La Trobe University brand in both the Australian and overseas markets.
Developing a brand strategy and a competitive brand idea saw us work across the entire spectrum of brand communications. At its core was a brave new direction, ‘Infinite Possibilities’, visualised and verbalised to offer a powerful positioning for the University.
Nautica Brand Identity
Capturing the beauty of Melbourne’s bayside wasn’t difficult. The branding for the Nautica apartments in Sandringham brought to the fore the colours, light and mood of a sun setting over a yacht-lined horizon.
Tribe 285 Brand Development
Tribe 285 will be a landmark apartment building in the heart of Melbourne’s bayside St Kilda. Positioned near the cosmopolitan bar district, our identity works to both to reflect the style and nuances of the architectural design of the building itself.