30 Lalor St
Port Melbourne
VIC 3207
Australia
Contact Us
T +61 3 9646 2909
E ideas@tankstudio.com.au
  • Authenticity

    1/ Authenticity

    As consumers we yearn for products, services and media that provide us with an experience that is authentic and meaningful.

  • Confidence

    2/ Confidence

    We expect a brand to stand for something and believe in what it does. Brands that try to please everyone are yesterday’s memories.

  • Alignment

    3/ Alignment

    All parts of a brand must be coherent and consistent. Each point of interaction must have the same tone of voice and a balanced personality.

  • Involvment

    4/ Involvement

    Brands that involve and interact with people inspire consumers to action. Interaction and collaboration is welcomed and encouraged.

  • Memorable

    5/ Memorable

    Every impression counts, especially first and last impressions.

  • Creative

    6/ Creative

    Creativity is at the heart of innovation. Brands that challenge you to rethink the status quo are the brands of the 21st century.

  • Human

    7/ Human

    Organisations that put people at the heart of what they do are the ones who will build tomorrows remarkable brands.

  • Relevance

    8/ Relevance

    A brand that meets a true human need is a brand that is relevant and meaningful - not just wasted communication.

  • Evolution

    9/ Evolution

    Organisations that constantly evolve and reinvent themselves are able to keep pace with current and future needs.

  • Responsibility

    10/ Responsibility

    Brands must act responsibly – on a cultural, environmental and social level.

We work with local and global brands with aspirations of being remarkable.

With La Trobe University our idea of ‘Infinite Possibilities’ created a momentum within the organisation that fostered pride and self confidence.

The reinvigorated University now knows what it stands for, has a visual identity that is authentic to its roots, and is implementing public and private initiatives that align their thinking with their actions. Student interest increased, government and private investment has also been attracted to the University to the tune of $180 million in the past year.

For Adshel, the simple truth of  "inspiration in everything we do" along with a consistent, simplified visual language that is true to the values of the business, has seen this innovative media company flex and move with their clients. A focus on being authentic and human in their communications has lead to a more meaningful and engaging involvement with their audience of advertisers, media buyers, city councils and town planners.

With Australian non-for-profit The M5 Project, we developed a brand identity that asked people to join them and "make it stop". Through a human call to action, TANK worked with The Royal College of General Practitioners and partners, including Target, The Heart Foundation and Beyond Blue to focus men on preventive health with a goal to decrease five preventable deaths an hour, to zero.

The movement has grown into Australia’s largest coordinated initiative focused on mens health. Importantly, now more men are visiting their doctors, and lives are being saved.

If you’d like to learn more about us, let’s chat.

The Little Blue Book

We collected our thoughts on Remarkable into a little blue book. We will be publishing ten more of these books to expand our thinking on what it means to be a remarkable brand.

Send us an email for a copy of our little blue book.


Some brands we believe are Remarkable

TED
Apple
Good
Worldchanging
Lonely Planet
Seth Godin
Google


Which brands do you think are Remarkable?

Talk to us.