Jim Antonopoulos

Principal / Creative Director

As TANK Creative Director, Jim brings experience and expertise on branding projects for both local, national and international organisations – and has seen him take leading roles in the Australian design landscape, sitting on the AGDA Council and Design Victoria Advisory board. Jim has worked with organisations across a broad range of categories from Melbourne’s Commonwealth Games, La Trobe University and Adshel Australia / New Zealand to Lonely Planet and Sustainability Victoria; he also holds qualifications in advertising/marketing and graphic design.

His ultimate passion is for investing organisations with a meaningful brand idea that can translate across the line and engage with people on a far more powerful, meaningful and culturally-relevant level. His multi-disciplined and strategic approach balanced with a love of people and culture create a strong set of skills to shape our creative. Jim was once a fully-fledged member of the KISS Army, but we try not to tell too many people about that.

Neil Shewan

Principal / Managing Director

Neil guides the commercial success of TANK, while providing strategic and brand insights to a broad range of our clients including Adshel, La Trobe University, Australia Post and Marriott Hotels. His MBA training and love for design provides a strong commercial understanding of design as a key agent for change and success in business. Bringing to life the brand essence of businesses in the service sector is a particular passion of Neil’s having headed up the marketing team of leading consulting engineering firm Connell Wagner and financial services firm Pacific Eastcoast for ten years.

Over his 17 years in design and marketing, he has also worked closely to shape branding projects for Le Tan Sunscreen (Australis), Heart Foundation, Connell Wagner, Spicers Paper, Xerox and Spotless and countless other leading brands. Having worked in both agencies and corporate worlds, Neil brings a pragmatic and collaborative approach to his work. When not in the studio Neil enjoys time with his family, and likes whistling obscure songs from the 80’s.

Richard Foster

Principal / Copywriting Director

Richard has been successfully writing for clients for over fifteen years, co-founding TANK in 1997. With experience spanning advertising, design and PR, Richard’s diversity of skill enables him to adapt his writing style to suit a broad range of applications – from an annual report or naming project through to a radio script or editorial piece. 

As Copywriting Director, his key focus is helping articulate a brand’s tone of voice, aligning its written and verbal expression with that of the brands visual language and architecture. This has seen him add value to a wide cross section of clients including Australia Post, Marriott Hotel Group, La Trobe University and Connell Wagner. 

Apart from his love for writing, his other great passions are his family, Australian Rules Football and Monty Python film quotes.

Michelle Jeavons

Principal / Project Director

A co-founder of TANK, Michelle’s strength lies in her diversity. Having held various roles including Graphic Designer, Studio Manager, Creative Director and Production Manager, Michelle’s varied expertise has been integral to the management of TANK’s broad range of clients – from large multi-nationals to small start up companies.

Now a mother of two girls, Michelle has moved to a part-time Project Director role where her focus is to champion TANK initiatives as well as provide high level support for client campaigns. It is the buzz of the creative process and relationships forged with clients and the TANK team that continue to drive and inspire her.

Outside of work, Michelle is a budding artist with a keen interest in abstract painting. She also loves the thrill and challenge of home renovation, mostly as she can combine her flair for design with being able to boss people around.

Belinda Ritonja

Project Manager

Belinda has taken a leading role in the implementation of the new La Trobe University and Adshel brand accounts. Along with her Visual Arts (Deakin) and Commercial Photography (RMIT) degrees, she brings with her vast international brand experience having worked on branding programs for Dubai Civil Aviation and Dubailand-Sahara Kingdom. Her passion for branding is complemented by her love for photography, a love that has seen her develop into a talented photographer.

Chris Butcher

Designer

Chris has an eclectic mix of design skills, having worked across fashion, branding and online spaces with names such as Nike and the Victorian Racing Club. His approach is both creative and strategic, evidenced by his work on key campaigns for Vine Cafe and The Vale Apartments. Chris is stimulated and inspired by all facets of visual culture, particularly his love of film and graphic novels. He is also a dedicated lecturer and mentor to upcoming graphic designers. He is equally committed to social causes, and was one of the key members of the design team that launched the first annual Young Professionals for Charity (YP4C) Globall.

Steve Benn

Graphic Artist

With a strong background in graphic art, pre-press and print production, Steve has worked on large corporate brands such as VENCorp, Connell Wagner, Australia Post and Braiform during his time at TANK. A keen surfer, Steve spends a lot of his time outside of TANK chasing the waves around Victoria.

Zoe Coombe

Designer

Zoe’s passion for design is fuelled by her interest in all art forms, with Henri de Toulouse-Lautrec and Wes Anderson among her many inspirations. Her love of typography is evident through the diverse brands she has helped craft, from corporate publication design through to retail brand identity. An avid reader, her dream is to one day own a house filled with a massive wall of books.

Chris Evans

Designer

Chris has proven himself to be a true multi-disciplined designer as a key creative on our work on corporate brand projects in media and education. When not at TANK, you’ll find Chris trying to tame his bass guitar and expressing his tastes in music and film through interpretive dance; and that’s the truth!

Mark Berry

Designer

Mark’s passion lies in the conceptual side of design, applying the art of using pen and paper as well as the computer to realise an idea. Since joining TANK as a designer, Mark has been inspired by the diversity of project work he has been exposed too. His creativity is also fed by his slight obsession with both music and film – with ‘Ray Charles’ and ‘My Own Private Idaho’ currently on his radar.