Jim Antonopoulos

Principal / Creative Director

As TANK’s Creative Director, Jim brings experience and expertise on branding projects for both local, national and international organisations – and has seen him take leading roles in the Australian creative landscape, sitting on the council of The Australian Graphic Design Association and the Design Victoria Advisory board.

Jim has worked with organisations across a broad range of categories from Melbourne’s Commonwealth Games, La Trobe University and Adshel Australia / New Zealand to Lonely Planet and Sustainability Victoria; he also holds qualifications in advertising/marketing and graphic design.

His ultimate passion is investing organisations with a meaningful brand idea that can translate across the line and engage with people in a powerful, meaningful and culturally-relevant level. His multi-disciplined and strategic approach balanced with a love of people and culture, create a strong set of skills that shapes TANK’s work.

Neil Shewan

Principal / Managing Director

Neil guides the commercial success of TANK, while providing strategic and brand insights to a broad range of our clients including Adshel, La Trobe University, Australia Post and Marriott Hotels. His MBA training and love for design provides a strong commercial understanding of design as a key agent for change and success in business. Bringing to life the brand essence of businesses in the service sector is a particular passion of Neil’s having headed up the marketing team of leading consulting engineering firm Connell Wagner and financial services firm Pacific Eastcoast for ten years.

Over his 17 years in design and marketing, he has also worked closely to shape branding projects for Le Tan Sunscreen (Australis), Heart Foundation, Connell Wagner, Spicers Paper, Xerox and Spotless and countless other leading brands. Having worked in both agencies and corporate worlds, Neil brings a pragmatic and collaborative approach to his work. When not in the studio Neil enjoys time with his family, and likes whistling obscure songs from the 80’s.

Richard Foster

Principal / Head of Writing

Richard has been successfully writing for clients for over fifteen years, co-founding TANK in 1997. With experience spanning advertising, design and PR, Richard’s diversity of skill enables him to adapt his writing style to suit a broad range of applications – from an annual report or naming project through to a radio script or editorial piece. 

As Copywriting Director, his key focus is helping articulate a brand’s tone of voice, aligning its written and verbal expression with that of the brands visual language and architecture. This has seen him add value to a wide cross section of clients including Australia Post, Marriott Hotel Group, La Trobe University and Connell Wagner. 

Apart from his love for writing, his other great passions are his family, Australian Rules Football and Monty Python film quotes.

Michelle Jeavons

Studio Manager

A co-founder of TANK, Michelle’s strength lies in her diversity. Having held various roles including Graphic Designer, Studio Manager, Creative Director and Production Manager, Michelle’s varied expertise has been integral to the management of TANK’s broad range of clients – from large multi-nationals to small start up companies.

Now a mother of two girls, Michelle has moved to a part-time Project Director role where her focus is to champion TANK initiatives as well as provide high level support for client campaigns. It is the buzz of the creative process and relationships forged with clients and the TANK team that continue to drive and inspire her.

Outside of work, Michelle is a budding artist with a keen interest in abstract painting. She also loves the thrill and challenge of home renovation, mostly as she can combine her flair for design with being able to boss people around.

Vanessa McMahon

Project Manager

A highly experienced Project Manager, Vanessa brings a wealth of experience and global perspective to her role at TANK, having worked at agencies both in Australia and Europe. 

Adept at managing large scale brand implementations through to specialised projects, Vanessa prides herself on her attention to detail and unwavering commitment to the client. This has seen her successfully deliver projects for the likes of The Parliament of Victoria, The Environmental Protection Association Victoria, SIDS, Accenture, Coke Global, Procter & Gamble, Unilever, and The Smith Family.

Dominic McInerney

Project Manager

Dominic joined TANK following six years working within the brand marketing team at Nike Pacific. 

During this time he was heavily involved in managing projects across a broad range of channels including retail marketing, consumer and retail events, and digital initiatives. He has a particular focus on the youth market, having worked extensively on consumer facing materials for this segment while at Nike. 

Chris Butcher

Senior Designer

Chris has an eclectic mix of design skills, having worked across fashion, branding and online spaces with names such as Nike and the Victorian Racing Club. His approach is both creative and strategic, evidenced by his work on key campaigns for Vine Cafe and The Vale Apartments. Chris is stimulated and inspired by all facets of visual culture, particularly his love of film and graphic novels. He is also a dedicated lecturer and mentor to upcoming graphic designers. He is equally committed to social causes, and was one of the key members of the design team that launched the first annual Young Professionals for Charity (YP4C) Globall.

Chris Evans

Designer

Chris is a true multi-disciplined creative on our corporate branding projects across the media and education categories. From branding and graphic design, through to ideation, crafting and copywriting, Chris’s interests lie in seeking out new ways of tackling a design problem. He has spoken about his journey in branding at universities and for charities such as the Beacon Foundation. He is also a key figure in our mentoring of univeristy students.

His passion for heavy metal, 70’s funk, 80’s action flicks, 90’s sneakers, foreign accents and black humour has helped to warp his mind in such a way that we ask ourselves what TV show he came from every day.

Zoe Coombe

Designer

Zoe`s passion for design is fuelled by her interest in all art forms, with Henri de Toulouse-Lautrec and Wes Anderson among her many inspirations. Her love of typography is evident through the diverse brands she has helped craft, from corporate publication design through to retail brand identity. An avid reader, her dream is to one day own a house filled with a massive wall of books.

Richard Ferrer

Designer

Richard has extensive experience across a range of disciplines, from digital to print and brand identity design.

A creative, lateral thinker, Richard’s experience on integrated projects for Makybe Diva, Balgownie Estate and Snowgum bring a native understanding of digital and a well-rounded knowledge of retail, service and product branding to TANK. 

Rich also spent a couple of weeks in Vegas in 2010 and hasn’t been the same since.