Port Melbourne
VIC 3207
Australia
2010 Campaign Brand
La Trobe University
With our Infinite Possibilities positioning firmly established, we set about exploring new ways of proving Infinite Possibilities and building on La Trobe’s presence in the marketplace.
To prove Infinite Possibilities, we allowed students and their profiles to tell the La Trobe story through honesty and sincerity. Using ‘My Life’ as the simple brand idea, we articulated the students story through stunning portraiture and engaging profiles – allowing the student to be the hero with the evolved ‘Infinity’ symbol acting as a supportive yet powerful visual element.
This new expression of Infinite Possibilities has continued the strong re-positioning of La Trobe University, receiving universal praise and positive feedback from staff, students and prospective students. La Trobe University secured a 15% rise in first preferences in 2009.
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What we did
. Art Direction
. Photography
. Advertising
. Branding
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Related Projects
Revitalising the La Trobe University brand
La Trobe University 2008 Open Day
