30 Lalor St
Port Melbourne
VIC 3207
Australia
Port Melbourne
VIC 3207
Australia
Awareness Posters
Adshel Australia / New Zealand
Sometimes it’s nice to let people know what goes on behind the scenes. With a complex business model which works to supply street furniture to councils, shelter to commuters and advertising space to advertisers, Adshel Australia / New Zealand wanted to create some messaging around the things they do for the environment and the commuters who use the shelters everyday.
The core idea was simple, Adshel are ‘the people behind the posters’, so why not show them in their element? Working closely with our photographer we recreated a life size back-lit Adshel Poster enclosure, then had Adshel team members do their thing inside the space.
The lifesize Adshel people within the posters have created a human face for Adshel. The posters have only just hit the streets, however initial feedback from the community, advertisers and media buyers has been
very positive.
..........................
What we did
. Art direction
. Photography
. Graphic design
..........................
Related Projects
